The film industry whether it's bollywood or kollywood believes in the luck and sentiments in many ways... that is the combination of hero and director, combo of producer and director, dates, seasons, item numbers. And the most remarkable one is the hit pair. The success jodi of one film will be repeated to get a hit. The same is being happened in tollywood in the recent times as Gopichand and Anushka are a hit pair. They had acted in the blockbuster Lakshyam. They are going to repeat the same magic in a new film which was formally launched on April 18, in Hyderabad. Cinematographer Shiva is turning director with this movie and well-known realtor and producer V Anand Prasad produces it.

The muhurat scene was shot on Gopichand, Anushka and Poonam Kaur while D Suresh Babu sounded the clapboard, Anand Prasad switched the camera on and Subba Naidu did the direction.